Compete Relentlessly to Grow Your Business
When I hear the word ‘Competition’, it triggers stress and anxiety. It triggers the conditioning ‘women should play nice’ and the fear of loss and humiliation. It takes much emotional work for me to get ready to compete.
Being in business, I cannot avoid competitive situations.
The persistent strategy of the head to head competition, in business or life, is detrimental to long term growth and success.
Compete is to ‘strive to gain or win something by defeating others’.
‘Success’ lights up eyes, fills hearts with pride, makes people happy, and celebrations are in order.
What is Success?
Success is the accomplishment of an aim or purpose.
In business, this aim or goal to accomplish is defined by the leaders. Most of the time, this aim is about revenues, profits, market share, affluence, and dominance.
In life, all aims, objectives, and goals change and evolve as we grow and mature.
I say never live in any comfort zones if you want to continue to grow – in all areas of life, including business.
What is wrong with being comfortable at times in life? I agree that we all deserve a break. Then why am I suggesting leaving your comfort zone if you want to grow your business?
To answer this, we will have first to understand what is a ‘comfort zone.’
Do you know, most of our decisions and behaviors are reactions to external events based on unconscious patterns?
Our experiences, during the formative years, design these patterns. Learning and experiences later in life add to them as we draw conclusions and form judgments. Genes and collective human experience also contribute to the reservoir of unconscious patterns of behavior.
There is nothing wrong with drawing conclusions and making mental notes to refer back later or counting on our ancestor’s experiences to keep us safe.
It becomes a problem when growth stops because we unconsciously re-cycle old patterns to react to life.
No wonder we feel stuck! Recycling ideas and behavior without conscious choosing is not progress.
Have you ever seen a healthy, fruit-laden tree that has weak and under-developed root system?
Healthy Roots, Healthy Tree
Every aspect of the tree above the ground is determined by what is happening under the ground. The right stuff, hidden in the dirt, deep in the earth is what brings beautiful flowers and sweet fruits above ground. The stronger, deeply penetrated and spread out the roots, the healthier the tree is going to be.