‘Success’ lights up eyes, fills hearts with pride, makes people happy, and celebrations are in order.
What is Success?
Success is the accomplishment of an aim or purpose.
In business, this aim or goal to accomplish is defined by the leaders. Most of the time, this aim is about revenues, profits, market share, affluence, and dominance.
In life, all aims, objectives, and goals change and evolve as we grow and mature.
I say never live in any comfort zones if you want to continue to grow – in all areas of life, including business.
What is wrong with being comfortable at times in life? I agree that we all deserve a break. Then why am I suggesting leaving your comfort zone if you want to grow your business?
To answer this, we will have first to understand what is a ‘comfort zone.’
Have you ever seen a healthy, fruit-laden tree that has weak and under-developed root system?
Healthy Roots, Healthy Tree
Every aspect of the tree above the ground is determined by what is happening under the ground. The right stuff, hidden in the dirt, deep in the earth is what brings beautiful flowers and sweet fruits above ground. The stronger, deeply penetrated and spread out the roots, the healthier the tree is going to be.